Abstract
Recent music tourism researches are notable owing to growing socioeconomic significance of music. But the question about how music affects tourists’ behaviors in travel practice remains there. This study explores the effects of music on tourists’ behaviors by deploying a survey of tourists in Lijiang old town which is famous for abundant musical cultures. Results show that tourists’ behavioral intentions are influenced by music-induced emotions which are stimulated by music perception and music cognition. This paper provides a new insight into music characteristics in tourism and new ways for how tourism destinations engage with music.
Original language | English (US) |
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Pages (from-to) | 131-144 |
Number of pages | 14 |
Journal | Asia Pacific Journal of Tourism Research |
Volume | 25 |
Issue number | 2 |
DOIs | |
State | Published - Feb 1 2020 |
Keywords
- China
- Destination management
- Lijiang old town
- Music tourism
- PLS-SEM
- Pleasure-Arousal
- music emotions
- stimulus-Organism-Model
- tourism marketing
- tourists’ behavioral intentions
ASJC Scopus subject areas
- Geography, Planning and Development
- Tourism, Leisure and Hospitality Management