Highland brewing company: A case of product and experience design

Mark Lewis, Robert Hornyak, Richard W. Pouder

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
Original languageEnglish (US)
Title of host publicationThe Rise of Breweries and Distilleries in the United States
PublisherSpringer International Publishing
Number of pages14
ISBN (Electronic)9783319498522
ISBN (Print)9783319498515
StatePublished - Apr 8 2017

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Environmental Science(all)
  • Social Sciences(all)

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