Highland brewing company: A case of product and experience design

Mark Lewis; Robert Hornyak; Richard W. Pouder

doi:10.1007/978-3-319-49852-2_6

Highland brewing company: A case of product and experience design

Mark Lewis, Robert Hornyak, Richard W. Pouder

Information Systems

Research output: Chapter in Book/Report/Conference proceeding › Chapter

2 Scopus citations

Original language	English (US)
Title of host publication	The Rise of Breweries and Distilleries in the United States
Publisher	Springer International Publishing
Pages	75-88
Number of pages	14
Volume	1
ISBN (Electronic)	9783319498522
ISBN (Print)	9783319498515
DOIs	https://doi.org/10.1007/978-3-319-49852-2_6
State	Published - Apr 8 2017

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
Business, Management and Accounting(all)
Environmental Science(all)
Social Sciences(all)

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10.1007/978-3-319-49852-2_6

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Highland brewing company: A case of product and experience design

ASJC Scopus subject areas

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