Globalization Versus Regionalization: Which Way for the Multinational?

Allen J. Morrison; David A. Ricks; Kendall Roth

doi:10.4324/9781315058993-8

Globalization Versus Regionalization: Which Way for the Multinational?

Allen J. Morrison, David A. Ricks, Kendall Roth

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

Increasingly, managers are confronted by calls for dramatic change in the way their businessesshould compete internationally. Nowhere is this more apparent than in so-called "global" indus-tries, where managers have been urged to introduce offshore manufacturing, cut costs throughworldwide economies of scale, standardize products internationally, and subsidize nationalmarket-share battles through international cash flows or other support activities. These actionsform the basis of "global strategies" that have been suggested as the emerging pattern of international competition.

Original language	English (US)
Title of host publication	International Strategic Management
Subtitle of host publication	Challenges and Opportunities
Publisher	Taylor and Francis
Pages	87-98
Number of pages	12
ISBN (Electronic)	9781135843786
ISBN (Print)	9780844816661
DOIs	https://doi.org/10.4324/9781315058993-8
State	Published - Jan 1 2023
Externally published	Yes

ASJC Scopus subject areas

General Economics, Econometrics and Finance
General Business, Management and Accounting
General Social Sciences

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10.4324/9781315058993-8

Cite this

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Globalization Versus Regionalization: Which Way for the Multinational?

Abstract

ASJC Scopus subject areas

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