@inbook{4dd40153662e45a99761eab54d94e342,
title = "Globalization and Management Attention",
keywords = "Getting global attention right, Global attention readiness assessment, Globalization and management attention, Managerial attention characteristics, Multinational corporations (MNCs) and globalization strategies",
author = "Morrison, {Allen J.} and Beck, {John C.} and Cyril Bouquet",
year = "2007",
month = dec,
day = "5",
doi = "10.1002/9780470172223.ch23",
language = "English (US)",
isbn = "0471669962",
pages = "414--429",
booktitle = "Next Generation Business Handbook",
publisher = "John Wiley and Sons",
}