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From South America to the United States: Guayakí and the Transformation of Yerba Mate
Julia Sarreal
Humanities, Arts and Cultural Studies, School of (SHARCS)
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peer-review
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Business & Economics
Authenticity
60%
Capitalism
43%
Drinks
40%
Beverages
39%
United States of America
34%
Localization
34%
Ethical Consumerism
27%
Entrepreneurs
24%
Soft Drinks
23%
Entrepreneurship
20%
Health Benefits
20%
Revenue
18%
Social Practice
17%
Multinational Companies
17%
Marketing
16%
Product Development
14%
Energy
13%
Arts & Humanities
Mate
100%
Authenticity
60%
Capitalism
50%
Entrepreneurs
35%
Localization
34%
Multinational Companies
27%
American South
19%
Consumerism
19%
Revenue
18%
Social Practice
17%
Activists
14%
Energy
13%
Entrepreneurship
12%
History
11%
Health
11%
Marketing
9%