TY - JOUR
T1 - From convergence to Webvergence
T2 - Tracking the evolution of broadcast-print partnerships through the lens of change theory
AU - Thornton, Leslie
AU - Keith, Susan M.
PY - 2009
Y1 - 2009
N2 - This study, based on a 2008 survey of news directors in the top 100 U.S markets and editors at U.S. newspapers with circulations greater than 5,000, found evidence of a decline in the print-broadcast convergence model. Only about half the responding newsrooms had convergence partners, and notable percentages had ended collaborations. Among the rpartners, convergence was often practiced at a low level of integration that did not include online collaboration. Instead, most TV stations and newspapers were following what the authors call a "Webvergence" model, producing multimedia independently for their own Web sites.
AB - This study, based on a 2008 survey of news directors in the top 100 U.S markets and editors at U.S. newspapers with circulations greater than 5,000, found evidence of a decline in the print-broadcast convergence model. Only about half the responding newsrooms had convergence partners, and notable percentages had ended collaborations. Among the rpartners, convergence was often practiced at a low level of integration that did not include online collaboration. Instead, most TV stations and newspapers were following what the authors call a "Webvergence" model, producing multimedia independently for their own Web sites.
UR - http://www.scopus.com/inward/record.url?scp=70349638104&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=70349638104&partnerID=8YFLogxK
U2 - 10.1177/107769900908600201
DO - 10.1177/107769900908600201
M3 - Article
AN - SCOPUS:70349638104
SN - 1077-6990
VL - 86
SP - 257
EP - 276
JO - Journalism and Mass Communication Quarterly
JF - Journalism and Mass Communication Quarterly
IS - 2
ER -