Foundations a Political Strategy for Business

Gerald D. Keim

Research output: Contribution to journalArticlepeer-review

31 Scopus citations


Corporate political activity is on the upswing, and today's manager is often challenged to understand the public policy process, anticipate possible consequences of coming issues, and implement effective corporate political planning. The author describes a framework for corporate political planning, and a view of the public policy process in light of advances in the “economics of politics.”

Original languageEnglish (US)
Pages (from-to)41-48
Number of pages8
JournalCalifornia Management Review
Issue number3
StatePublished - Jan 1 1981

ASJC Scopus subject areas

  • Strategy and Management


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