Abstract
The purpose of this chapter is to invigorate a research program aimed at understanding the impact of ethnic and political stratification on MNE growth and activity in the BRICS countries. Using contextual data from India, this inter-disciplinary chapter highlights the link between systemic political conditions and MNE strategy and success. Through the lens of intergroup contact theory, from international relations, and institutional theory, we argue that it is advantageous for BRICS MNEs to adopt a strategy of social activism, to avoid their profit being curtailed by ethnic and political conflict. By examining BRICS MNEs at the firm level, in conjunction with national-level political and ethnic factors that must be overcome before these firms can expand beyond their respective borders, this study aims to understand and highlight unique characteristics that propagate the proliferation and success of these MNEs in a globalizing world.
| Original language | English (US) |
|---|---|
| Title of host publication | Advances in Business and Management |
| Publisher | Nova Science Publishers, Inc. |
| Pages | 181-206 |
| Number of pages | 26 |
| Volume | 14 |
| ISBN (Electronic) | 9781536126167 |
| ISBN (Print) | 9781536126150 |
| State | Published - Jan 1 2017 |
Keywords
- BRICS
- Firm strategy
- India
- Institutional theory
- Intergroup contact theory
- MNEs
- Social activism
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)