Financial portfolio theory and customer management: Insights and research directions

Michael D. Hutt, Crina O. Tarasi, Beth A. Walker

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Marketing and Finance
PublisherEdward Elgar Publishing Ltd.
Number of pages22
ISBN (Print)9781849802727
StatePublished - 2012

ASJC Scopus subject areas

  • General Business, Management and Accounting

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