Fear appeals and public health: Managing fear and creating hope

Research output: Chapter in Book/Report/Conference proceedingChapter

11 Scopus citations


Suppose that one wanted to convince young adults in Africa to abstain from sexual activity or to use condoms to avoid contracting HIV, or to convince gun owners to store their guns locked and unloaded to reduce the number of unintentional firearm injuries and deaths. Applied communication researchers and practitioners face these situations every day, wanting to shape, change, or reinforce people’s behaviors in a wide variety of contexts for their intended purposes. The question, however, is, “What is the best way to change behavior?".

Original languageEnglish (US)
Title of host publicationRoutledge Handbook of Applied Communication Research
PublisherTaylor and Francis
Number of pages27
ISBN (Electronic)0203871642, 9781135231798
ISBN (Print)080584984X, 9780805849844
StatePublished - Jan 1 2009

ASJC Scopus subject areas

  • General Arts and Humanities
  • General Social Sciences


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