TY - JOUR
T1 - Faith-based nongovernmental environmental organizing in action
T2 - Veroes' campaigning for vegetarianism and mindful food consumption
AU - Brummans, Boris H.J.M.
AU - Cheong, Pauline
AU - Hwang, Jennie M.
N1 - Publisher Copyright:
© 2016 Boris H. J. M. Brummans, Pauline Hope Cheong, & Jennie M. Hwang.
PY - 2016
Y1 - 2016
N2 - Ensuring an environmentally sustainable future has become one of the most trumpeted issues on the international political agenda. However, the dominant focus on reducing carbon dioxide emissions through renewable energy, emissions trading, and carbon capture and sequestration has shifted attention away from other factors contributing to climate change, such as the environmental impact of meat production and consumption. This article examines how a religious nongovernmental organization (RNGO) can respond to this issue through its mediated and nonmediated communication. More specifically, this in-depth case study explores how youth volunteers of an internationally renowned Humanistic Buddhist NGO enact an environmental communication campaign that promotes vegetarianism and mindful food consumption locally and translocally through three communicative practices: affective embodiment, invocation, and transmediation. Hence, this article provides important insights for research on the intersection between environmental communication and faith-based organizing.
AB - Ensuring an environmentally sustainable future has become one of the most trumpeted issues on the international political agenda. However, the dominant focus on reducing carbon dioxide emissions through renewable energy, emissions trading, and carbon capture and sequestration has shifted attention away from other factors contributing to climate change, such as the environmental impact of meat production and consumption. This article examines how a religious nongovernmental organization (RNGO) can respond to this issue through its mediated and nonmediated communication. More specifically, this in-depth case study explores how youth volunteers of an internationally renowned Humanistic Buddhist NGO enact an environmental communication campaign that promotes vegetarianism and mindful food consumption locally and translocally through three communicative practices: affective embodiment, invocation, and transmediation. Hence, this article provides important insights for research on the intersection between environmental communication and faith-based organizing.
KW - Affective embodiment
KW - Buddhist Compassion Relief (Tzu Chi) Foundation
KW - Environmental communication
KW - Invocation
KW - Mindful food consumption
KW - Mindful organizing
KW - Public communication campaigns
KW - Religious nongovernmental organizations
KW - Transmediation
KW - Vegetarianism
UR - http://www.scopus.com/inward/record.url?scp=85047905131&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85047905131&partnerID=8YFLogxK
M3 - Article
AN - SCOPUS:85047905131
SN - 1932-8036
VL - 10
SP - 4807
EP - 4829
JO - International Journal of Communication
JF - International Journal of Communication
ER -