Expanding business-to-business customer relationships: Modeling the customer's upgrade decision

Ruth Bolton, Katherine N. Lemon, Peter C. Verhoef

Research output: Contribution to journal › Article › peer-review

121 Scopus citations

Fingerprint

Dive into the research topics of 'Expanding business-to-business customer relationships: Modeling the customer's upgrade decision'. Together they form a unique fingerprint.

Keyphrases

Economics, Econometrics and Finance

Social Sciences