Events across ASEAN: Product-oriented regeneration and value-added image promotion

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish (US)
    Title of host publicationPlace Event Marketing in the Asia Pacific Region
    Subtitle of host publicationBranding and Promotion in Cities
    PublisherTaylor and Francis Inc.
    Number of pages17
    ISBN (Electronic)9781000430370
    ISBN (Print)9780367823764
    StatePublished - Aug 20 2021

    ASJC Scopus subject areas

    • Economics, Econometrics and Finance(all)
    • Business, Management and Accounting(all)

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