TY - JOUR
T1 - Evaluation without ground truth in social media research
AU - Zafarani, Reza
AU - Liu, Huan
PY - 2015/6/1
Y1 - 2015/6/1
N2 - Scientific research demands reproducible and independently verifiable findings. The challenges introduced by humans' lack of knowledge about the future are further compounded by yearning to understand why things happen on social media. Without surveying users on social media, the gap between personal understanding and reality cannot be gauged. Practitioners and researchers alike in various fields, including statistics, computer science, sociology, psychology, epidemiology, and ethology, have developed a range of methods social media researchers can borrow and tweak in their search for reproducible evaluation methods for social media research. Consider designing a method that predicts the most likely time users will check their email messages or the restaurant they will most likely choose for dinner using their checkins, or personally reported locations, in social media.
AB - Scientific research demands reproducible and independently verifiable findings. The challenges introduced by humans' lack of knowledge about the future are further compounded by yearning to understand why things happen on social media. Without surveying users on social media, the gap between personal understanding and reality cannot be gauged. Practitioners and researchers alike in various fields, including statistics, computer science, sociology, psychology, epidemiology, and ethology, have developed a range of methods social media researchers can borrow and tweak in their search for reproducible evaluation methods for social media research. Consider designing a method that predicts the most likely time users will check their email messages or the restaurant they will most likely choose for dinner using their checkins, or personally reported locations, in social media.
UR - http://www.scopus.com/inward/record.url?scp=84930148161&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84930148161&partnerID=8YFLogxK
U2 - 10.1145/2666680
DO - 10.1145/2666680
M3 - Article
AN - SCOPUS:84930148161
SN - 0001-0782
VL - 58
SP - 54
EP - 60
JO - Communications of the ACM
JF - Communications of the ACM
IS - 6
ER -