TY - JOUR
T1 - Early bird versus late owl
T2 - An empirical investigation of individual shopping time habit and its effects
AU - Zhang, Ziqiong
AU - Zhang, Zili
AU - Chen, Pei Yu
N1 - Funding Information:
We thank Sean Xu and the anonymous associate editor and reviewers for their comments and suggestions on earlier versions of this manuscript. The authors also thank the seminar participants at Emory University, University of Maryland, University of Pittsburgh, and University of Utah for their useful feedback. This research is supported by the National Natural Science Foundation of China (71671049, 71772053, 71532004, 71850013, 71490720 and 71322202) and the Humanities and Social Science Research Foundation of the Ministry of Education of China (17YJA630136).
Publisher Copyright:
© 2021 University of Minnesota. All rights reserved.
PY - 2021/3
Y1 - 2021/3
N2 - Little research has focused on online shopping habits, particularly concerning time, missing the opportunity to potentially improve important outcomes by the simple innovative use of time. Based on a unique dataset that includes reviews as well as pertinent purchases at the individual level from a large online retailer, this study investigates whether consumers exhibit time habits for online shopping and whether following such time habits affects their satisfaction and revisit behavior. We employ activity-based metrics to assess individual shopping time habits, and the results show that consumers form shopping time habits and obtain higher consumer satisfaction and exhibit greater revisit behavior when the timing of shopping follows their shopping time habits. While prior works have documented that consumers exhibit time habits for physical shopping, driven mostly by time and location constraints, this study is the first, to our knowledge, to examine online shopping time habit and, most importantly, its effects on consumer satisfaction and revisit behavior. With the availability of detailed individual transaction data in online shopping and the advance of technology in providing personalized services that enable companies to act upon knowledge of individual behaviors, this research provides important practical implications for system and website design, marketing strategy, and customer relationship management.
AB - Little research has focused on online shopping habits, particularly concerning time, missing the opportunity to potentially improve important outcomes by the simple innovative use of time. Based on a unique dataset that includes reviews as well as pertinent purchases at the individual level from a large online retailer, this study investigates whether consumers exhibit time habits for online shopping and whether following such time habits affects their satisfaction and revisit behavior. We employ activity-based metrics to assess individual shopping time habits, and the results show that consumers form shopping time habits and obtain higher consumer satisfaction and exhibit greater revisit behavior when the timing of shopping follows their shopping time habits. While prior works have documented that consumers exhibit time habits for physical shopping, driven mostly by time and location constraints, this study is the first, to our knowledge, to examine online shopping time habit and, most importantly, its effects on consumer satisfaction and revisit behavior. With the availability of detailed individual transaction data in online shopping and the advance of technology in providing personalized services that enable companies to act upon knowledge of individual behaviors, this research provides important practical implications for system and website design, marketing strategy, and customer relationship management.
KW - Online shopping
KW - Revisit behavior
KW - Satisfaction
KW - Time habit
KW - Timing of shopping
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U2 - 10.25300/MISQ/2021/14312
DO - 10.25300/MISQ/2021/14312
M3 - Article
AN - SCOPUS:85105920481
SN - 0276-7783
VL - 45
SP - 117
EP - 162
JO - MIS Quarterly: Management Information Systems
JF - MIS Quarterly: Management Information Systems
IS - 1
ER -