Does media attention drive corporate social responsibility?

Stelios C. Zyglidopoulos, Andreas P. Georgiadis, Craig E. Carroll, Donald S. Siegel

Research output: Contribution to journalArticlepeer-review

207 Scopus citations


This paper investigates the impact that media attention has on the strengths and weaknesses of a firm's corporate social responsibility (CSR). Drawing on stakeholder theory, the study develops and tests two hypotheses concerning the influence that media attention can have on the CSR-strengths and weaknesses of a particular firm. The findings indicate that while increases in media attention are related to increases in CSR-strengths, CSR-weaknesses are not sensitive to changes in media attention.

Original languageEnglish (US)
Pages (from-to)1622-1627
Number of pages6
JournalJournal of Business Research
Issue number11
StatePublished - Nov 1 2012
Externally publishedYes


  • Advertising
  • Corporate social responsibility
  • Information asymmetry
  • KLD data
  • Media attention

ASJC Scopus subject areas

  • Marketing


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