Abstract
This study performs an important task of revisiting gender representations over time in tourism advertisements by destination marketing organizations in the US (after 5 years), using a geographic strata approach. Subtle evidence with regard to manipulation of visual imagery is noted in ritualized images of women, although equitable profiling is also reported in several gender display categories. This study suggests an "upstream" social marketing agenda to minimize stereotype representations.
Original language | English (US) |
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Pages (from-to) | 775-780 |
Number of pages | 6 |
Journal | Tourism Analysis |
Volume | 19 |
Issue number | 6 |
DOIs | |
State | Published - 2014 |
Keywords
- Gender equity
- Gender representations
- Upstream social marketing
- Visual imageries
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management