Development characteristics and implications of Mainland Chinese outbound tourism

Yingzhi Guo, Samuel Seongseop Kim, Dallen Timothy

    Research output: Contribution to journalArticlepeer-review

    84 Scopus citations


    This paper provides a thorough examination of the Mainland Chinese demand for outbound travel. It analyses the impacts of the Mainland Chinese outbound tourism market according to factors such as policy, economy and socio-political issues. The origins, destination perceptions and organization of Mainland Chinese outbound tourists are also explained, together with the negative impacts of tourism on Mainland Chinese travellers, travel agencies, national image and economic loss. Finally, the marketing policies for Mainland Chinese outbound tourism in travel agencies, government tourism offices and destinations are examined.

    Original languageEnglish (US)
    Pages (from-to)313-332
    Number of pages20
    JournalAsia Pacific Journal of Tourism Research
    Issue number4
    StatePublished - Dec 2007


    • Demand
    • Impacts
    • Mainland China
    • Marketing policies
    • Outbound tourism

    ASJC Scopus subject areas

    • Geography, Planning and Development
    • Tourism, Leisure and Hospitality Management


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