Determinants of consumers’ online/offline shopping behaviours during the COVID-19 pandemic

Jihyo Moon, Yunseon Choe, Hakjun Song

Research output: Contribution to journalArticlepeer-review

96 Scopus citations


The COVID-19 pandemic has wreaked havoc in Korean society since the end of 2019. Un-like prior to the pandemic, when online and offline activities were conducted side-by-side, many aspects of consumers’ daily lives are only conducted online, especially shopping and meetings. This study analysed the characteristics of consumers who have used offline shopping channels during the pandemic. In addition, participants were asked how often they will use online and offline shopping channels after society stabilizes from COVID-19 in order to analyse what determinants will be used to select either online or offline shopping channels after the pandemic. This study will contrib-ute to provide a deeper understanding of the consumption patterns of consumers (online vs. offline) during times of deep external impact, such as a pandemic.

Original languageEnglish (US)
Article number1593
Pages (from-to)1-17
Number of pages17
JournalInternational journal of environmental research and public health
Issue number4
StatePublished - Feb 2 2021


  • COVID-19
  • Offline shopping channel
  • Online shopping channel
  • Ordered logit model

ASJC Scopus subject areas

  • Pollution
  • Public Health, Environmental and Occupational Health
  • Health, Toxicology and Mutagenesis


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