Customer perceptions towards mobile games delivered via the wireless application protocol

Clarry Shchiglik, Stuart J. Barnes, Eusebio Scornavacca

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations


The rapid uptake and increased complexity of mobile phones has provided an unprecedented platform for the penetration of mobile services. Among these, mobile entertainment is composed of a variety of services such as ringing tones, games, gambling, and so on. Games are predicted to replace ringing tones as the main driver of mobile entertainment. This chapter contributes to the development of the mobile game industry by understanding corresponding consumer perceptions towards wireless application protocol (WAP) games. A series of focus groups were conducted to gain indepth qualitative insight of perceptions towards WAP game services. The results indicate a number of clear areas for the delivery of successful WAP game services. WAP games were perceived as lacking complexity, but at the same time, were also seen as possessing several beneficial qualities. The chapter concludes with some recommendations and predictions regarding the future of WAP games.

Original languageEnglish (US)
Title of host publicationUnwired Business
Subtitle of host publicationCases in Mobile Business
PublisherIGI Global
Number of pages18
ISBN (Print)9781591406648
StatePublished - 2005
Externally publishedYes

ASJC Scopus subject areas

  • General Business, Management and Accounting


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