Customer contributions and roles in service delivery

M J Bitner, William T. Faranda, Amy R. Hubbert, Valarie A. Zeithaml

Research output: Contribution to journalArticlepeer-review

551 Scopus citations
Original languageEnglish (US)
Pages (from-to)193-205
Number of pages13
JournalInternational Journal of Service Industry Management
Issue number3
StatePublished - Aug 1 1997

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Strategy and Management
  • Management of Technology and Innovation

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