Creative self-beliefs: From creative potential to creative action

When it comes to creativity in organizations, a key question is how might creative potential be converted into creative action? In this chapter we focus on addressing this question. More specifically, we discuss the role creative-self beliefs play in serving as a bridge between creative potential and creative action. Creative self-beliefs refer to constellations of self-beliefs that comprise one’s creativity identity, which represent a core agentic component of creative action. We open the chapter by discussing the constellation of creative self-beliefs that researchers have specified as potentially important in converting creative potential into creative action and innovative outcomes. We then discuss the different ways creativity researchers can study people’s creative self-beliefs and the implications of these approaches for advancing creativity theory, research, and practice in organizations.