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Creating a green brand for competitive distinction
Nicole Darnall
Research output
:
Contribution to journal
›
Article
›
peer-review
17
Scopus citations
Overview
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Business & Economics
Green Brand
100%
Branding
62%
Hotels
35%
Company Value
20%
Legitimacy
18%
Participation
16%
Social Sciences
Unilateral commitments
33%
legitimacy
13%
firm
12%
participation
8%