Costomer-driven innovation

Kevin C. Desouza, Yukika Awazu, Sanjeev Jha, Caroline Dombrowski, Sridhar Papagari, Peter Baloh, Jeffrey Y. Kim

Research output: Contribution to journalArticlepeer-review

123 Scopus citations


OVERVIEW: Involving customers in the innovation process entails a host of new concerns, concepts and managerial decisions. Transitioning from older models of no or low customer involvement requires attention to the different types of customer innovation, organizational mission and organizational structure. This article provides a typology for customer innovation, describes how to involve customers in the innovation process, and offers guidelines for shifting organizational structure and emphasis toward customer-driven innovation in order to enable continual, sustainable innovation.

Original languageEnglish (US)
Pages (from-to)35-44
Number of pages10
JournalResearch Technology Management
Issue number3
StatePublished - 2008
Externally publishedYes


  • Customers
  • Innovation
  • Knowledge management

ASJC Scopus subject areas

  • General Engineering
  • Strategy and Management
  • Management of Technology and Innovation


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