Firms use political strategies when attempting to influence public policy decisions. One common assumption is that firms' political strategies will be less effective if the public policy issue has widespread interest among a large segment of likely voters - a "widely salient" issue. We explore how information and reputation cascades, driven by activists or nongovernmental organizations, cause public policy issues to become widely salient. We then discuss how firms can prevent the occurrence of such wide-spread salience and how they can respond once an issue has become widely salient.
ASJC Scopus subject areas
- Business, Management and Accounting(all)
- Strategy and Management
- Management of Technology and Innovation