TY - GEN
T1 - Competition and coopetition among social media content
AU - Yoo, Eunae
AU - Gu, Bin
AU - Rabinovich, Elliot
N1 - Funding Information:
We are grateful for funding for this research from the Center for Services Leadership and the Office of Knowledge Enterprise Development, GPSA, and Graduate Education at Arizona State University.
Publisher Copyright:
© 2019 IEEE Computer Society. All rights reserved.
PY - 2019
Y1 - 2019
N2 - Social media platforms are characterized by an immense volume of content that exists concurrently. In this study, we analyze competition and coopetition among social media content. Under a competitive dynamic, the diffusion of one piece of content deters the diffusion of another. Alternatively, a coopetition dynamic means that the spread of a social media post augments the diffusion of another. The purpose of our study is to investigate whether competition or coopetition emerges among social media content and identify determinants of the direction of the interaction. To that end, we formulated a generalized self-exciting point process model and evaluated the model using Twitter data. We generally find that a competitive relationship exists among content, but, interestingly, some content experienced a cooperative interplay. In particular, we observe an asymmetry between large and small content producers in that coopetition favors content published by large producers.
AB - Social media platforms are characterized by an immense volume of content that exists concurrently. In this study, we analyze competition and coopetition among social media content. Under a competitive dynamic, the diffusion of one piece of content deters the diffusion of another. Alternatively, a coopetition dynamic means that the spread of a social media post augments the diffusion of another. The purpose of our study is to investigate whether competition or coopetition emerges among social media content and identify determinants of the direction of the interaction. To that end, we formulated a generalized self-exciting point process model and evaluated the model using Twitter data. We generally find that a competitive relationship exists among content, but, interestingly, some content experienced a cooperative interplay. In particular, we observe an asymmetry between large and small content producers in that coopetition favors content published by large producers.
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M3 - Conference contribution
AN - SCOPUS:85105431474
T3 - Proceedings of the Annual Hawaii International Conference on System Sciences
SP - 6658
EP - 6667
BT - Proceedings of the 52nd Annual Hawaii International Conference on System Sciences, HICSS 2019
A2 - Bui, Tung X.
PB - IEEE Computer Society
T2 - 52nd Annual Hawaii International Conference on System Sciences, HICSS 2019
Y2 - 8 January 2019 through 11 January 2019
ER -