Cognitive feedforward and feedback as substitutes for conscientiousness

Tamuchin McCreless, Kenneth Goul, Robert St Louis, Megan Warner

Research output: Contribution to journalArticlepeer-review

2 Scopus citations


In this study, we explore the impact of feedback, feedforward, and personality on computer-mediated behavior change. We studied the impacts of the effects using subjects who entered information relevant to their diet and exercise into a database through an online tool. We divided the subjects into four experimental groups: those who received only feedback, those who received only feedforward, those who received both feedback and feedforward, and those who received neither feedback nor feedforward. We found that both feedforward and feedback impacted behavior change but that the effect was much greater for individuals who ranked low in conscientiousness than for individuals who ranked high in conscientiousness. In fact, the magnitude of the effect of feedforward and feedback was nearly the same as the magnitude of the effect of conscientiousness.

Original languageEnglish (US)
Article number15
Pages (from-to)332-350
Number of pages19
JournalCommunications of the Association for Information Systems
Issue number1
StatePublished - May 2017


  • Behavior Change
  • Conscientiousness
  • Decision Support Systems
  • Feedback
  • Feedforward

ASJC Scopus subject areas

  • Information Systems


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