Business-Level Competitive Strategy: A Contingency Link to Internationalization

Kendall Roth, Allen J. Morrison

Research output: Contribution to journalArticlepeer-review

49 Scopus citations


The contingency fit between the organization and its environment suggests strategic adaptation to contextual conditions. Thus, it may be expected that businesses will use different strategic positioning when confronting an international context. To determine if such a difference does exist, an analysis of the business-level strategy of domestic businesses was compared to businesses engaged in domestic and international activities. Group differences existed suggesting the importance of internationalization as a contingency variable to examining the content of business-level strategy.

Original languageEnglish (US)
Pages (from-to)473-487
Number of pages15
JournalJournal of Management
Issue number3
StatePublished - Sep 1992
Externally publishedYes

ASJC Scopus subject areas

  • Finance
  • Strategy and Management


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