Business Communication Curricula Today: Revisiting the Top 50 Undergraduate Business Schools

Matthew R. Sharp; Eva R. Brumberger

doi:10.1177/1080569912471187

Business Communication Curricula Today: Revisiting the Top 50 Undergraduate Business Schools

Matthew R. Sharp, Eva R. Brumberger

Research output: Contribution to journal › Article › peer-review

29 Scopus citations

Abstract

This article reports the results of a study examining the business communication offerings at the top 50 undergraduate business schools, as identified in the Bloomberg Businessweek rankings for 2011. The study focuses on communication course requirements, sequences, and programs, as well as what areas typically receive the most coverage within courses. The data are compared with information from similar studies dating back to 1999 in order to assess the current status of business communication courses and programs within business curricula and to make suggestions for future development.

Original language	English (US)
Pages (from-to)	5-27
Number of pages	23
Journal	Business Communication Quarterly
Volume	76
Issue number	1
DOIs	https://doi.org/10.1177/1080569912471187
State	Published - Mar 2013

Keywords

business communication courses
business communication curriculum
business pedagogy

ASJC Scopus subject areas

Business and International Management
Business, Management and Accounting (miscellaneous)
Arts and Humanities (miscellaneous)
Economics, Econometrics and Finance (miscellaneous)

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10.1177/1080569912471187

Cite this

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title = "Business Communication Curricula Today: Revisiting the Top 50 Undergraduate Business Schools",

abstract = "This article reports the results of a study examining the business communication offerings at the top 50 undergraduate business schools, as identified in the Bloomberg Businessweek rankings for 2011. The study focuses on communication course requirements, sequences, and programs, as well as what areas typically receive the most coverage within courses. The data are compared with information from similar studies dating back to 1999 in order to assess the current status of business communication courses and programs within business curricula and to make suggestions for future development.",

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note = "Funding Information: We began as did: with a systematic examination of business communication offerings at the top 50 undergraduate business schools, as identified in the Bloomberg Businessweek rankings for 2011 (). With the support of a grant from the C.R. Anderson Research Foundation, we collected the data during the summer of 2011. All of the programs are AACSB accredited. It is interesting to note that almost three quarters (72%) of the schools listed in Knight{\textquoteright}s study, which used 1996 rankings, are again on the top 50 list in 2011. Funding Information: The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: The authors would like to thank the C. R. Anderson Research Foundation for funding this project.",

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Business Communication Curricula Today: Revisiting the Top 50 Undergraduate Business Schools

Abstract

Keywords

ASJC Scopus subject areas

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