Original language | English (US) |
---|---|
Pages (from-to) | 104-113+149 |
Journal | Harvard Business Review |
Volume | 82 |
Issue number | 12 |
State | Published - Dec 1 2004 |
ASJC Scopus subject areas
- Business and International Management
- Business, Management and Accounting(all)
- Economics and Econometrics
- Strategy and Management
- Management of Technology and Innovation