Brand authenticity of heritage festivals

Deepak Chhabra, Eunhye Grace Kim

Research output: Contribution to journalArticlepeer-review

16 Scopus citations
Original languageEnglish (US)
Pages (from-to)55-57
Number of pages3
JournalAnnals of Tourism Research
StatePublished - Jan 2018

ASJC Scopus subject areas

  • Development
  • Marketing
  • Business and International Management
  • Tourism, Leisure and Hospitality Management

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