One pertinent area of recent m-commerce development is in methods for personal transaction and information transfer. Several companies around the world have begun to use barcodes for the provision of m-commerce services. This chapter provides background on the enabling technological platform for providing such services. It then continues with three cases where mobile barcodes have been used-in Japan, New Zealand, and the UK. Subsequently, these are used as the basis for a discussion and analysis of the key business models, and strategic implications for particular markets. The chapter concludes with predictions for the market and directions for future research.
ASJC Scopus subject areas
- General Business, Management and Accounting