Abstract
The arts have not received much attention from business and professional communication (BPC) scholars who are interested in workplace communication. This article begins to fill that gap by explaining a course focused on the BPC that artists produce in their careers. Students learned BPC genres by addressing arts situations: They crafted email pitches to promoters, took promotional photography, created crowdfunding proposals, and more. I argue that teaching artist communication can give a new context to existing BPC assignments, encourage interdisciplinary initiatives, and allow for the incorporation of natively digital communication genres into existing courses.
| Original language | English (US) |
|---|---|
| Journal | Business and Professional Communication Quarterly |
| DOIs | |
| State | Published - Jan 1 2019 |
Keywords
- curriculum
- genre
- pedagogy
- proposals
- visual communication
ASJC Scopus subject areas
- Business and International Management
- Business, Management and Accounting (miscellaneous)
- Arts and Humanities (miscellaneous)
- Economics, Econometrics and Finance (miscellaneous)