TY - JOUR
T1 - Argument quality and group member status as determinants of attitudinal minority influence
AU - Garlick, Rick
AU - Mongeau, Paul A.
PY - 1993/9
Y1 - 1993/9
N2 - The study examined how individual status characteristics influence minority member persuasiveness. Participants were given photographs of a four‐person group and a transcript of their discussion. One group member was identified as holding a minority opinion. Five variables were orthogonally manipulated: Minority member occupational status, minority member expertise, minority member attractiveness, minority argument quality, and majority argument quality. Results demonstrated that although all variables influenced perceived status, only relative argument quality had a direct impact on attitude change. The findings suggest an interaction of normative and informational influences in determining minority member effectiveness.
AB - The study examined how individual status characteristics influence minority member persuasiveness. Participants were given photographs of a four‐person group and a transcript of their discussion. One group member was identified as holding a minority opinion. Five variables were orthogonally manipulated: Minority member occupational status, minority member expertise, minority member attractiveness, minority argument quality, and majority argument quality. Results demonstrated that although all variables influenced perceived status, only relative argument quality had a direct impact on attitude change. The findings suggest an interaction of normative and informational influences in determining minority member effectiveness.
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U2 - 10.1080/10570319309374455
DO - 10.1080/10570319309374455
M3 - Article
AN - SCOPUS:0040648164
SN - 1057-0314
VL - 57
SP - 289
EP - 308
JO - Western Journal of Communication
JF - Western Journal of Communication
IS - 3
ER -