Abstract
This study examines the influence of moral beliefs on casino-style gambling impact perceptions. The subjects under investigation are the local population of the State of Iowa (USA). Results suggest that there is a significant relationship between moral values and the local resident attitudes toward gambling. Moral values predict quite a bit of variance in perceptions and they serve as a catalyst for negative perceptions. Overall, the results indicate that the Iowans are not fickle minded but they are a heterogeneous group of residents and their perceptions reflect their values.
Original language | English (US) |
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Pages (from-to) | 591-604 |
Number of pages | 14 |
Journal | Tourism Analysis |
Volume | 13 |
Issue number | 5-6 |
DOIs | |
State | Published - 2008 |
Keywords
- Casino gambling
- Impact perceptions
- Local residents
- Moral beliefs
- Morality
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management