An Examination of North American Leading Edge Logistics

Donald J. Bowersox, Patricia J. Daugherty, Cornelia L. Droge, Dale S. Rogers, Daniel L. Wardlow

Research output: Chapter in Book/Report/Conference proceedingChapter


Logistical practices of North American manufacturers, wholesalers, retailers, and logistical service providers are examined in a broad-based survey conducted by Michigan State University researchers. The characteristics and strategies of logistically excellent firms are profiled.

Original languageEnglish (US)
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Number of pages5
StatePublished - 2015
Externally publishedYes

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173


  • Electronic Data Interchange
  • Logistical Service Provider
  • Logistics Management
  • Logistics Organization
  • Physical Distribution

ASJC Scopus subject areas

  • Marketing
  • Strategy and Management


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