An Empirical Analysis of the Integration-Responsiveness Framework in Global Industries

Kendall Roth, Allen J. Morrison

Research output: Contribution to journalArticlepeer-review

217 Scopus citations


In this study, businesses competing in global industries were categorized into three groups according to the integration-responsiveness framework for conceptualizing industry pressures confronting business competing internationally. Using this framework, contextual conditions associated with each group were examined. Competitive attributes distinguishing each group were then identified to clarify alternate business-level strategies for competing within a global industry context. Beyond providing additional insight into the nature of competition in global industries, several broad extensions to the integration-responsiveness framework are suggested.

Original languageEnglish (US)
Pages (from-to)541-564
Number of pages24
JournalJournal of International Business Studies
Issue number4
StatePublished - Dec 1 1990
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • General Business, Management and Accounting
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation


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