An empirical analysis of state agricultural product promotions: A case study on Arizona Grown

Paul M. Patterson; Hans Olofsson; Timothy J. Richards; Sharon Sass

doi:10.1002/(SICI)1520-6297(199921)15:2<179::AID-AGR3>3.0.CO;2-K

An empirical analysis of state agricultural product promotions: A case study on Arizona Grown

Paul M. Patterson, Hans Olofsson, Timothy J. Richards, Sharon Sass

Agribusiness, Morrison School of

Research output: Contribution to journal › Article › peer-review

33 Scopus citations

Abstract

State commodity promotions, which promote food and agricultural products produced within a state’s borders, are becoming widespread. Even though they are funded through tax revenues, there is little analysis on their effects. This study evaluates consumer awareness of Arizona’s program and their preferences for Arizona products. Also, the effects of the program on product sales are analyzed. It was found that consumers were largely unaware of Arizona’s program. However, most indicated that they would prefer Arizona products over others. The promotion was found to have little to no effect on product sales and only a modest direct effect on consumer preferences. [EconLit cites: Q180, M300, H170]

Original language	English (US)
Pages (from-to)	179-196
Number of pages	18
Journal	Agribusiness
Volume	15
Issue number	2
DOIs	https://doi.org/10.1002/(SICI)1520-6297(199921)15:2<179::AID-AGR3>3.0.CO;2-K
State	Published - Mar 1999

ASJC Scopus subject areas

Food Science
Geography, Planning and Development
Animal Science and Zoology
Agronomy and Crop Science
Economics and Econometrics

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10.1002/(SICI)1520-6297(199921)15:2<179::AID-AGR3>3.0.CO;2-K

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AB - State commodity promotions, which promote food and agricultural products produced within a state’s borders, are becoming widespread. Even though they are funded through tax revenues, there is little analysis on their effects. This study evaluates consumer awareness of Arizona’s program and their preferences for Arizona products. Also, the effects of the program on product sales are analyzed. It was found that consumers were largely unaware of Arizona’s program. However, most indicated that they would prefer Arizona products over others. The promotion was found to have little to no effect on product sales and only a modest direct effect on consumer preferences. [EconLit cites: Q180, M300, H170]

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An empirical analysis of state agricultural product promotions: A case study on Arizona Grown

Abstract

ASJC Scopus subject areas

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