TY - JOUR
T1 - An Asynchronous Approach to Teaching Campaigns Online
AU - Mundel, Juan
N1 - Funding Information:
The author disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: Course development was funded through the DePaul Online Teaching Series Program (DOTS).
Publisher Copyright:
© The Author(s) 2021.
PY - 2021/5
Y1 - 2021/5
N2 - As a result of the stay-at-home mandates related to Covid-19 across the world, higher education institutions scrambled to move their curricula online. With no clear guidelines on when face-to-face (F2F) instruction will resume on campuses across the nation, this article can be a helpful guide for educators who teach, or are planning on teaching, Advertising Campaigns online. Specifically, an online asynchronous approach to teaching this fundamental course is described. Furthermore, this article provides an overview of the materials used and reviews alternative strategies to accomplish meaningful learning opportunities through the web.
AB - As a result of the stay-at-home mandates related to Covid-19 across the world, higher education institutions scrambled to move their curricula online. With no clear guidelines on when face-to-face (F2F) instruction will resume on campuses across the nation, this article can be a helpful guide for educators who teach, or are planning on teaching, Advertising Campaigns online. Specifically, an online asynchronous approach to teaching this fundamental course is described. Furthermore, this article provides an overview of the materials used and reviews alternative strategies to accomplish meaningful learning opportunities through the web.
KW - ad campaigns
KW - advertising education insights
KW - case study
KW - online education
UR - http://www.scopus.com/inward/record.url?scp=85103906438&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85103906438&partnerID=8YFLogxK
U2 - 10.1177/10980482211004499
DO - 10.1177/10980482211004499
M3 - Article
AN - SCOPUS:85103906438
SN - 1098-0482
VL - 25
SP - 13
EP - 27
JO - Journal of Advertising Education
JF - Journal of Advertising Education
IS - 1
ER -