Abstract
This study examined whether the use of a norms-based simulation in a communication class can influence students' misperceptions about college drinking. Participants (N=462) were enrolled in two undergraduate communication courses: one in which the simulation was used and another that served as a control. Results indicated that participating in the simulation resulted in a decrease in beliefs about college drinking myths; moreover, students' perceptions of social drinking norms were related to their actual drinking behaviors. Findings indicated that the campus atmosphere and social networks promoted alcohol consumption. Results support using a norms-based simulation to provide information about dangerous drinking behaviors while at the same time teaching relevant communication principles.
Original language | English (US) |
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Pages (from-to) | 476-494 |
Number of pages | 19 |
Journal | Communication Education |
Volume | 56 |
Issue number | 4 |
DOIs | |
State | Published - Oct 2007 |
Keywords
- College drinking
- Curriculum infusion
- Social norms
- Socially situated experiential learning
ASJC Scopus subject areas
- Communication
- Education
- Language and Linguistics