Action research methods in consumer culture

Julie L. Ozanne, Laurel Anderson

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationMarketing Management
Subtitle of host publicationA Cultural Perspective: Second Edition
PublisherTaylor and Francis Inc.
Number of pages14
ISBN (Electronic)9780203710807
ISBN (Print)9781138561403
StatePublished - Jun 17 2020


  • Action research
  • Action research process
  • Collages
  • Oral history
  • Photovoice
  • Qualitative research approach
  • Quantitative research approach
  • Web-based collaboration

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting

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