Action research methods in consumer culture

Julie L. Ozanne, Laurel Anderson

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
Original languageEnglish (US)
Title of host publicationMarketing Management
Subtitle of host publicationA Cultural Perspective
PublisherTaylor and Francis
Number of pages14
ISBN (Print)9780203357262
StatePublished - 2013


  • Action research
  • Action research process
  • Collages
  • Oral history
  • Photovoice
  • Qualitative research approach
  • Quantitative research approach
  • Web-based collaboration

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

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