A supply-side analysis of agritourism: Evidence from farm-level agriculture census data in Taiwan

Hung Hao Chang, Ashok Mishra, Tzong Haw Lee

Research output: Contribution to journalArticlepeer-review

6 Scopus citations


Due to consumers’ increased demand for leisure and farmers’ need for income diversification, researchers and policymakers have significant interest in topics related to agritourism. This study provides a supply-side analysis on agritourism using Taiwan as a case study. Utilising a sample of 720,148 family farms from the 2010 agriculture census survey in Taiwan, we quantify the effects of engaging in the agritourism business on farm income, on farm succession, and on family members’ labour supply decisions between on-farm and off-farm work. An analytical framework that combines the doubly robustness regression model and semiparametric estimation is proposed to address the endogeneity bias. Results indicate that participation in agritourism increases farm income and family farm succession. Farms engaging in agritourism also have more family members working on the farm, and fewer family members working off-farm, compared to farms not engaging in agritourism. Although agritourism enterprises are developed to meet consumers’ demand for leisure, our results show that they also improve the economic welfare of farm households.

Original languageEnglish (US)
Pages (from-to)521-548
Number of pages28
JournalAustralian Journal of Agricultural and Resource Economics
Issue number3
StatePublished - Jul 2019


  • agritourism
  • farm income
  • farm succession
  • labour supply

ASJC Scopus subject areas

  • Agricultural and Biological Sciences (miscellaneous)
  • Economics and Econometrics


Dive into the research topics of 'A supply-side analysis of agritourism: Evidence from farm-level agriculture census data in Taiwan'. Together they form a unique fingerprint.

Cite this