A Shameless Pitch for Quantitative Marketing

D. Timothy J. Richards

doi:10.1002/agr.21438

A Shameless Pitch for Quantitative Marketing

D. Timothy J. Richards

Agribusiness, Morrison School of

Research output: Contribution to journal › Letter › peer-review

1 Scopus citations

Abstract

At least half of the food sold in the United States is sold through some form of retail outlet. Understanding retail demand, therefore, is critical to understanding some of the most important issues facing U.S. agribusinesses today. Retail demand models, however, are fundamentally different from the commodity demand models used extensively in the agribusiness literature. In this letter, I outline the features of retailing, and their implications for modeling the retail demand for food.

Original language	English (US)
Pages (from-to)	564-567
Number of pages	4
Journal	Agribusiness
Volume	31
Issue number	4
DOIs	https://doi.org/10.1002/agr.21438
State	Published - Sep 1 2015

ASJC Scopus subject areas

Food Science
Geography, Planning and Development
Animal Science and Zoology
Agronomy and Crop Science
Economics and Econometrics

Access to Document

10.1002/agr.21438

Cite this

@article{d3a6aec288b140fd9ff8b68befd21f25,

title = "A Shameless Pitch for Quantitative Marketing",

abstract = "At least half of the food sold in the United States is sold through some form of retail outlet. Understanding retail demand, therefore, is critical to understanding some of the most important issues facing U.S. agribusinesses today. Retail demand models, however, are fundamentally different from the commodity demand models used extensively in the agribusiness literature. In this letter, I outline the features of retailing, and their implications for modeling the retail demand for food.",

author = "Richards, {D. Timothy J.}",

note = "Publisher Copyright: {\textcopyright} 2015 Wiley Periodicals, Inc.",

year = "2015",

month = sep,

day = "1",

doi = "10.1002/agr.21438",

language = "English (US)",

volume = "31",

pages = "564--567",

journal = "Agribusiness",

issn = "0742-4477",

publisher = "Wiley-VCH Verlag",

number = "4",

}

TY - JOUR

T1 - A Shameless Pitch for Quantitative Marketing

AU - Richards, D. Timothy J.

PY - 2015/9/1

Y1 - 2015/9/1

N2 - At least half of the food sold in the United States is sold through some form of retail outlet. Understanding retail demand, therefore, is critical to understanding some of the most important issues facing U.S. agribusinesses today. Retail demand models, however, are fundamentally different from the commodity demand models used extensively in the agribusiness literature. In this letter, I outline the features of retailing, and their implications for modeling the retail demand for food.

AB - At least half of the food sold in the United States is sold through some form of retail outlet. Understanding retail demand, therefore, is critical to understanding some of the most important issues facing U.S. agribusinesses today. Retail demand models, however, are fundamentally different from the commodity demand models used extensively in the agribusiness literature. In this letter, I outline the features of retailing, and their implications for modeling the retail demand for food.

UR - http://www.scopus.com/inward/record.url?scp=84944900811&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84944900811&partnerID=8YFLogxK

U2 - 10.1002/agr.21438

DO - 10.1002/agr.21438

M3 - Letter

AN - SCOPUS:84944900811

SN - 0742-4477

VL - 31

SP - 564

EP - 567

JO - Agribusiness

JF - Agribusiness

IS - 4

ER -

A Shameless Pitch for Quantitative Marketing

Abstract

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Cite this