@inbook{6c1a166a4f4d4d8fbcf7f116ef0b70d7,
title = "A personal reflection on msu contributions to innovation/new products",
author = "Mitzi Montoya",
year = "2009",
month = dec,
day = "1",
doi = "10.1108/S1474-7979(2009)000001900615",
language = "English (US)",
isbn = "9781848554405",
series = "Advances in International Marketing",
pages = "15--29",
editor = "Tamer Cavusgil and Rudolf Sinkovics and Pervez Ghauri",
booktitle = "Michigan State University Contributions to International Business and Innovation",
}