A personal reflection on msu contributions to innovation/new products

Mitzi Montoya

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationMichigan State University Contributions to International Business and Innovation
EditorsTamer Cavusgil, Rudolf Sinkovics, Pervez Ghauri
Number of pages15
StatePublished - Dec 1 2009

Publication series

NameAdvances in International Marketing
ISSN (Print)1474-7979

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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