TY - GEN
T1 - A model of two-zoned networks for platform-mediated markets
T2 - 53rd Annual Hawaii International Conference on System Sciences, HICSS 2020
AU - Li, Ziru
AU - Shao, Benjamin B.M.
AU - Goul, Kenneth
N1 - Publisher Copyright:
© 2020 IEEE Computer Society. All rights reserved.
PY - 2020
Y1 - 2020
N2 - Two-sided networks enabled by information technology (IT) represent an emerging type of platform-mediated market in the digital economy. Researchers have studied the associated economic and strategic issues from both theoretical and managerial perspectives; however, we have noticed inadequacy in the extant literature when observing some real-world cases that cannot be fully explained by the framework of two-sided networks. A more comprehensive model is needed to explicate the broader market structure and understand the underlying market dynamics. To achieve this aim, we propose a theoretical model of two-zoned networks. In extending the existing dimension of “side,” we add the “zone” dimension at a higher level to study two-zoned networks, which include two-sided networks as a special case. In the proposed model, two-zoned networks consist of two, two-sided networks and a core platform that serves both networks as their connection point at the nexus of two zones. Using the proposed model of two-zoned networks, we analyze four real-world business cases to demonstrate the model's practical applications. Finally, strategic implications of this model, in terms of operational and legal ramifications, are described. We conclude with topics for future research.
AB - Two-sided networks enabled by information technology (IT) represent an emerging type of platform-mediated market in the digital economy. Researchers have studied the associated economic and strategic issues from both theoretical and managerial perspectives; however, we have noticed inadequacy in the extant literature when observing some real-world cases that cannot be fully explained by the framework of two-sided networks. A more comprehensive model is needed to explicate the broader market structure and understand the underlying market dynamics. To achieve this aim, we propose a theoretical model of two-zoned networks. In extending the existing dimension of “side,” we add the “zone” dimension at a higher level to study two-zoned networks, which include two-sided networks as a special case. In the proposed model, two-zoned networks consist of two, two-sided networks and a core platform that serves both networks as their connection point at the nexus of two zones. Using the proposed model of two-zoned networks, we analyze four real-world business cases to demonstrate the model's practical applications. Finally, strategic implications of this model, in terms of operational and legal ramifications, are described. We conclude with topics for future research.
UR - http://www.scopus.com/inward/record.url?scp=85108155499&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85108155499&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85108155499
T3 - Proceedings of the Annual Hawaii International Conference on System Sciences
SP - 5535
EP - 5544
BT - Proceedings of the 53rd Annual Hawaii International Conference on System Sciences, HICSS 2020
A2 - Bui, Tung X.
PB - IEEE Computer Society
Y2 - 7 January 2020 through 10 January 2020
ER -