A model of market entry in an emerging technology market

Rajiv K. Sinha; Charles H. Noble

doi:10.1109/TEM.2005.844467

A model of market entry in an emerging technology market

Rajiv K. Sinha, Charles H. Noble

Marketing

Research output: Contribution to journal › Article › peer-review

20 Scopus citations

Abstract

The timing of market entry is a critical decision, involving the need to balance the risk of premature entry with the problems of missed opportunities as a result of late entry. Drawing from several theoretical perspectives, we propose a model for explaining the reasons for early or delayed entry into an emerging technology market. A novel feature of our study is the use of a hazard modeling framework to analyze longitudinal data pertaining to over 3500 entrants and nonentrants during the emergence of the automated teller machine market. This approach alleviates the sample selection problems associated with prior entry research. With caution in generalizing the results to other settings, we find compelling evidence in support of the model, extending our knowledge of the dynamics surrounding entry into certain technology markets.

Original language	English (US)
Pages (from-to)	186-198
Number of pages	13
Journal	IEEE Transactions on Engineering Management
Volume	52
Issue number	2
DOIs	https://doi.org/10.1109/TEM.2005.844467
State	Published - May 2005

Keywords

Entry timing
Hazard models
Market entry
Technology adoption

ASJC Scopus subject areas

Strategy and Management
Electrical and Electronic Engineering

Access to Document

10.1109/TEM.2005.844467

Cite this

@article{fb20fc3f5be44d01ae6ad08f7e9adca3,

title = "A model of market entry in an emerging technology market",

abstract = "The timing of market entry is a critical decision, involving the need to balance the risk of premature entry with the problems of missed opportunities as a result of late entry. Drawing from several theoretical perspectives, we propose a model for explaining the reasons for early or delayed entry into an emerging technology market. A novel feature of our study is the use of a hazard modeling framework to analyze longitudinal data pertaining to over 3500 entrants and nonentrants during the emergence of the automated teller machine market. This approach alleviates the sample selection problems associated with prior entry research. With caution in generalizing the results to other settings, we find compelling evidence in support of the model, extending our knowledge of the dynamics surrounding entry into certain technology markets.",

keywords = "Entry timing, Hazard models, Market entry, Technology adoption",

author = "Sinha, {Rajiv K.} and Noble, {Charles H.}",

note = "Funding Information: Manuscript received February 1, 2004; revised July 1, 2004. Review of this manuscript was arranged by Department Editor A. S. Bean. The work of R. K. Sinha was supported in part by a grant from the Dean{\textquoteright}s Council of 100, The Economic Club of Phoenix, and the Alumni and the W. P. Carey School of Business, Arizona State University.",

year = "2005",

month = may,

doi = "10.1109/TEM.2005.844467",

language = "English (US)",

volume = "52",

pages = "186--198",

journal = "IEEE Transactions on Engineering Management",

issn = "0018-9391",

publisher = "Institute of Electrical and Electronics Engineers Inc.",

number = "2",

}

TY - JOUR

T1 - A model of market entry in an emerging technology market

AU - Sinha, Rajiv K.

AU - Noble, Charles H.

N1 - Funding Information: Manuscript received February 1, 2004; revised July 1, 2004. Review of this manuscript was arranged by Department Editor A. S. Bean. The work of R. K. Sinha was supported in part by a grant from the Dean’s Council of 100, The Economic Club of Phoenix, and the Alumni and the W. P. Carey School of Business, Arizona State University.

PY - 2005/5

Y1 - 2005/5

N2 - The timing of market entry is a critical decision, involving the need to balance the risk of premature entry with the problems of missed opportunities as a result of late entry. Drawing from several theoretical perspectives, we propose a model for explaining the reasons for early or delayed entry into an emerging technology market. A novel feature of our study is the use of a hazard modeling framework to analyze longitudinal data pertaining to over 3500 entrants and nonentrants during the emergence of the automated teller machine market. This approach alleviates the sample selection problems associated with prior entry research. With caution in generalizing the results to other settings, we find compelling evidence in support of the model, extending our knowledge of the dynamics surrounding entry into certain technology markets.

AB - The timing of market entry is a critical decision, involving the need to balance the risk of premature entry with the problems of missed opportunities as a result of late entry. Drawing from several theoretical perspectives, we propose a model for explaining the reasons for early or delayed entry into an emerging technology market. A novel feature of our study is the use of a hazard modeling framework to analyze longitudinal data pertaining to over 3500 entrants and nonentrants during the emergence of the automated teller machine market. This approach alleviates the sample selection problems associated with prior entry research. With caution in generalizing the results to other settings, we find compelling evidence in support of the model, extending our knowledge of the dynamics surrounding entry into certain technology markets.

KW - Entry timing

KW - Hazard models

KW - Market entry

KW - Technology adoption

UR - http://www.scopus.com/inward/record.url?scp=18544368368&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=18544368368&partnerID=8YFLogxK

U2 - 10.1109/TEM.2005.844467

DO - 10.1109/TEM.2005.844467

M3 - Article

AN - SCOPUS:18544368368

SN - 0018-9391

VL - 52

SP - 186

EP - 198

JO - IEEE Transactions on Engineering Management

JF - IEEE Transactions on Engineering Management

IS - 2

ER -

A model of market entry in an emerging technology market

Abstract

Keywords

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Cite this