A model of market entry in an emerging technology market

Rajiv K. Sinha, Charles H. Noble

Research output: Contribution to journalArticlepeer-review

20 Scopus citations


The timing of market entry is a critical decision, involving the need to balance the risk of premature entry with the problems of missed opportunities as a result of late entry. Drawing from several theoretical perspectives, we propose a model for explaining the reasons for early or delayed entry into an emerging technology market. A novel feature of our study is the use of a hazard modeling framework to analyze longitudinal data pertaining to over 3500 entrants and nonentrants during the emergence of the automated teller machine market. This approach alleviates the sample selection problems associated with prior entry research. With caution in generalizing the results to other settings, we find compelling evidence in support of the model, extending our knowledge of the dynamics surrounding entry into certain technology markets.

Original languageEnglish (US)
Pages (from-to)186-198
Number of pages13
JournalIEEE Transactions on Engineering Management
Issue number2
StatePublished - May 2005


  • Entry timing
  • Hazard models
  • Market entry
  • Technology adoption

ASJC Scopus subject areas

  • Strategy and Management
  • Electrical and Electronic Engineering


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