A Comprehensive Review of Multimarket Competition Research

Tieying Yu, Albert A. Cannella

Research output: Contribution to journalArticlepeer-review

95 Scopus citations


Our study summarizes the state of knowledge on the topic of multimarket competition. We classify the current research into four broad themes: (1) the antecedents of multimarket contact (MMC), (2) the outcomes of MMC, (3) the contingencies that moderate the mutual forbearance hypothesis, and (4) extensions beyond traditional multimarket competition research. We also highlight several areas and research questions that we believe will be particularly promising for future research.

Original languageEnglish (US)
Pages (from-to)76-109
Number of pages34
JournalJournal of Management
Issue number1
StatePublished - Jan 2013


  • competitive dynamics
  • competitor analysis
  • industrial economics

ASJC Scopus subject areas

  • Finance
  • Strategy and Management


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