@inbook{24c7c1322e854e7b8345b3c929d9f204,
title = "A Comparison of Australian and Canadian Consumer Evaluations of the Products and Countries of Eastern Europe: Leslie Szamosi & Louise Heslop & Nicolas Papadopoulos Carleton University",
abstract = "This study reports on a comparison of Australian and Canadian consumer evaluations of the products and countries of Eastern Europe. Few studies in the country-of-origin literature have compared emerging nations from the perspective of developed nations. The findings suggest that there are strong differences in how two developed nations perceive emerging countries themselves but not necessarily perceptions of their products.",
keywords = "Foreign Direct Investment, Halo Effect, International Business Study, Principal Component Factor Analysis, Purchase Intention",
author = "Gillian Mort and Richard Ettenson",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-17311-5_66",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "459--468",
booktitle = "Developments in Marketing Science",
address = "United States",
}