Work Motivation in the Rhetoric of Component Content Management

Tatiana Batova

Research output: Contribution to journalArticlepeer-review

18 Scopus citations


This article describes a 12-month qualitative study that analyzes how a company’s transition to component content management (CCM)—a set of methodologies, processes, and technologies that allows working with texts as small components rather than complete, static documents—influences the work motivation of its technical communicators. The analysis is based on actor-network theory and the theories of work motivation from economics. When technical communicators felt that CCM’s only focus was efficiency and savings and that they were not recognized and connected to the fruits of their labor, their motivation decreased. But their motivation increased when they were engaged in job crafting—reshaping their understanding of the fruits of their labor and gaining recognition through prosocial behavior.

Original languageEnglish (US)
Pages (from-to)308-346
Number of pages39
JournalJournal of Business and Technical Communication
Issue number3
StatePublished - Jul 1 2018


  • component content management
  • job crafting
  • work motivation

ASJC Scopus subject areas

  • Business and International Management
  • Communication
  • Business, Management and Accounting(all)


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